The Kroger Co. announced plans to locate its new digital headquarters in downtown Cincinnati.

Kroger's new digital team headquarters in the Atrium Two building will house approximately 600 Kroger digital associates, and expects to grow the digital team to more than 1,000 over the next three years.

"We decided to locate Kroger's digital HQs here because we love Cincinnati," says Rodney McMullen, chairman and CEO. "We believe growing our digital team here will support Cincinnati becoming a destination for digital and tech talent."

Starting in July, Kroger will begin moving about 500 existing digital jobs from Blue Ash, Ohio, and approximately 100 from its general offices on Vine St., to Atrium Two.

"Kroger is creating a seamless shopping environment, so customers can choose how to engage with us, both in-store and online, because the future of retail will include both physical and digital experiences," says Yael Cosset, chief digital officer. "As part of Restock Kroger, our plan to redefine the grocery customer experience, we are investing in innovative digital and technology infrastructure. Our new digital HQs is an important step on our journey to create a truly seamless shopping environment."

"All the changes we are making to transform our business will make it even easier for families to share meals together," adds McMullen. "This business strategy enables us to live our Kroger purpose because we know that families who share meals together have children who do better in all aspects of their lives."