Associated Wholesale Grocers (AWG), Kansas City, Kan., established a partnership with RSA America (RSA), a Schaumburg, Ill.-based supermarket technology company.

“This is a great digital solution for our member retailers, and we look forward to working with RSA to deliver even more savings to consumers,” says Jeff Pedersen, executive vice president, chief sales and support officer, AWG. “We strive to build long-term relationships with partners such as RSA to assist our members in improving sales and increase their market share.”  

RSA America’s mobile platform allows retailers real-time coupon validation and management at every touch point of the redemption process.

“AWG member stores will be able to offer more savings to their shoppers. With RSA and AWG working together, our clients can be assured they have the best deals and the best technology, which will allow them to focus on doing what they do best—serving their customers,” says Rob Belcore, chief customer office and co-founder, RSA America.