Social platforms like TikTok, YouTube and Instagram are now key sources of inspiration for younger shoppers, while traditional in-store promotions remain the most effective tool for influencing purchase decisions across all demographics.
The research, “Truth Defined: Mapping Consumer Beliefs in Food & Agriculture,” identifies five distinct consumer segments, each with unique definitions of what’s true for them when it comes to food and how it’s produced.
Conagra's Demand Science team leveraged insights from Circana, social media trends from Tastewise, and search trends from Similarweb to develop this year's report.
While Gen X prefers dinners that require minimal preparation and few ingredients, Gen Z consumers increasingly invest in special occasion dinners as they hone their kitchen skills, while also seeking no-prep dinner solutions.
Frozen food sales rose significantly the final week of April, according to new research by the American Frozen Food Institute (AFFI), 210 Analytics, and IRI. The +50.3% increase was the highest since the height of mid-March stockpiling by consumers, when frozen food sales peaked at +94.4% compared to 2019 sales for the same time period. The +50.3% increase translates to $1.3 billion compared to $442 million in 2019.
The latest data from research firm IRI (Information Resources Inc.) and BCG (Boston Consulting Group) for the week ending April 5, shows frozen and refrigerated food sales increasing slightly compared to the week ending March 29. Frozen food purchases rose to +34.7%, compared to the previous week's 31.3%. Dairy showed a higher jump at +29.9% compared to the previous week's +20.9%. The numbers remain significantly elevated compared to last year's sales, due to a spike in purchasing related to COVID-19 stockpiling in early March.
The latest data from research firm IRI (Information Resources Inc.) and BCG (Boston Consulting Group) shows frozen and refrigerated food sales leveling off after a sharp sales spike in March due to COVID-19 stockpiling by consumers.
New data from research firm IRI (Information Resources Inc.) and BCG (Boston Consulting Group) shows frozen and refrigerated food sales spiking 78.8% and 57.8%, respectively, compared to a year ago, and attributed to COVID-19-related stockpiling by consumers beginning on March 1. The numbers are through the week ending March 15.
As Gen Z takes the lead as one of the nation’s most influential groups of consumers, today’s brands can hold fast to the knowledge that nutrition and convenience remain at the helm, all supported by the need for authenticity.