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Frozen food sales rose significantly the final week of April, according to new research by the American Frozen Food Institute (AFFI), 210 Analytics, and IRI. The +50.3% increase was the highest since the height of mid-March stockpiling by consumers, when frozen food sales peaked at +94.4% compared to 2019 sales for the same time period. The +50.3% increase translates to $1.3 billion compared to $442 million in 2019.
The latest data from research firm IRI (Information Resources Inc.) and BCG (Boston Consulting Group) for the week ending April 5, shows frozen and refrigerated food sales increasing slightly compared to the week ending March 29. Frozen food purchases rose to +34.7%, compared to the previous week's 31.3%. Dairy showed a higher jump at +29.9% compared to the previous week's +20.9%. The numbers remain significantly elevated compared to last year's sales, due to a spike in purchasing related to COVID-19 stockpiling in early March.
The latest data from research firm IRI (Information Resources Inc.) and BCG (Boston Consulting Group) shows frozen and refrigerated food sales leveling off after a sharp sales spike in March due to COVID-19 stockpiling by consumers.
New data from research firm IRI (Information Resources Inc.) and BCG (Boston Consulting Group) shows frozen and refrigerated food sales spiking 78.8% and 57.8%, respectively, compared to a year ago, and attributed to COVID-19-related stockpiling by consumers beginning on March 1. The numbers are through the week ending March 15.
As Gen Z takes the lead as one of the nation’s most influential groups of consumers, today’s brands can hold fast to the knowledge that nutrition and convenience remain at the helm, all supported by the need for authenticity.
Wearable cameras enable researchers to track patterns such as when consumers shift focus from their shopping lists and begin looking at unplanned or unfamiliar product choices.
This year’s research found Walmart (37%) surging ahead of Amazon (29%) in terms of shoppers indicating the provider used on their most recent online grocery shopping experience.
As global economic factors, political implications and labor concerns gain steam, consumer behaviors are impacted and their sensibilities are more attuned to the value equation for dining occasions.
With the onset of functional ingredients, there has also been an increase in grazing, which is disrupting America’s cultural normalcy of three square meals per day.
Some predictions include higher demand for pet products, integration of the in-store and online shopping experience and non-traditional channel growth.