NatureFresh Farms, Canada, launched new Unveiled Mini Cucumbers.
“Retailers are always looking for exciting innovations and new ways to drive categories, sales and enhance the flavor offering for their consumers. Until now, most of the seed variety innovation has revolved around the tomato category. Our new Unveiled Mini Cucumber will help deliver some excitement for consumers and retailers alike,” says Matt Quiring, executive retail sales account manager. “When our discovery team first saw the Unveiled Mini Cucumber, we were attracted to the unique complexion of the product, however after tasting it, we knew instantly that there was something more to it than just looks and wanted to take this variety to the next level and go to market.”