Don Lee Farms, Los Angeles, launched the Better Than Beef Burger, a burger made from plants and an excellent source of protein made from plants.

“We are thrilled to introduce the new Better Than Beef Burger,” says Donald Goodman, president. “This new burger, along with our growing vegan line launched 15 years ago, reinforces our family’s commitment to continuous innovation in plant-based proteins. Our new Better Than Beef Burger delivers on the experience and satisfaction of beef’s aroma, texture, flavor and juiciness with the lowest calories, fat and saturated fat on the market. We can’t wait to get this burger in more hands as we expand our brand into retail markets.”

The burger is available at Costco (first in Alaska, Idaho, Montana, Oregon, Utah and Washington), HEB (Texas), national retailers and under other food brands.