There is no denying the power of mobile technology as a major disruptor in the retail industry. In fact, the proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations which changes the future of retail.
According to “SPECIAL REPORT: The Future of Retail,” produced by BRP Consulting, Boston, retailers indicate the following are the top unified commerce priorities to enhance the customer experience:
- Create a consistent brand experience across channels (59%)
- Improve the online experience (52%)
- Improve personalization (45%)
- Improve the mobile shopping experience (41%)