Délimax-Montpak launches new consumer meat brand
Délimax-Montpak, Canada, launched a new consumer brand called Fontaine Family, available in most major supermarket banners across Canada.
Fontaine Family offers a variety of local meat products, including grain-fed veal, GMO-free milk-fed veal, lamb and ready-to-cook products.
“With the new Fontaine Family product line, we want to address consumers directly and help them appreciate the subtle and refined taste of veal, but also raise awareness on the many benefits this lean and nutritious meat provides,” says Alex Fontaine, co-president. “In order to meet our customers’ needs, we have also created tasty, ready-to-cook products made from fresh meat, preservative-free, gluten-free and containing a minimum of salt. They are quick to cook and have a maximum of five ingredients.”
“Our commitment to providing superior-quality products starts on the farm,” adds Fabien Fontaine, co-president. “All our animals are raised without the use of hormones, in accordance with the highest standards of animal welfare and our milk-fed veal is GMO-free. We are proud to stand alone in offering this milk-fed veal product.”
“We really waited until we had all the right elements in place to ensure the success of the launch—farmland, feed production, livestock and processing plants,” says Donald Fontaine, president of the Delimax-Montpak group’s transportation division. “This allows us to ensure that we have a high level of quality control throughout the production line through all stages of the process. For us, the brand is truly the fruit of all the work done over the past 30 years, and we hope that consumers will see the Fontaine Family brand as a guarantee of quality.”