Articles Tagged with ''consumer packaged goods trends''

IRI, Ascential’s One Click Retail join forces to enhance omnichannel data measurement, insights

This brings CPG manufacturers and marketers a comprehensive and granular omnichannel data viewing and measurement platform.
August 7, 2018
IRI, Chicago, and One Click Retail, Salt Lake City, Utah, expanded their partnership to integrate One Click Retail’s item-level sales data from Amazon into the IRI Liquid Data platform to bring consumer packaged goods (CPG) manufacturers and marketers a comprehensive and granular omnichannel data viewing and measurement platform.
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Report details value of integrating multi-touch attribution models for CPG brands

IRI’s offline sales data is composed of 350 million loyalty cards, which translates into 107 million individual households.
July 26, 2018
Marketers who take advantage of these unique in-flight optimization opportunities may be able to improve their return on advertising spend by 80%, according to “Pinpointing Campaign Attribution Through Multiple Touchpoints: A View into MTA for CPG Brands,” a report presented by IRI, Chicago.
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Report: U.S. CPG manufacturers, retailers find growth in fresh market

Within the last year, fresh and perishable foods generated more than $177 billion in sales.
June 14, 2018
The latest Total Consumer Report from Nielsen, New York, leverages the company's new Total Food View to show that fresh categories within the United States are driving nearly 49% of all dollar growth across the fast-moving consumer goods (FMCG) brick-and-mortar landscape.
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Study reveals new product purchasing habits of U.S. Hispanic shoppers

While Hispanic buying power is concentrated in select markets, including New Mexico, Texas, California, Florida, Nevada, Colorado, New Jersey, New York and Illinois, their interest in new products is spread across retail departments.
June 11, 2018
The Hispanic community is the fastest-growing ethnic group in the nation and spends more than $94.7 billion on CPG products annually, according to a report released by IRI, Chicago.
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Deloitte: The drive toward consumer products company differentiation in 2018

Companies in the consumer products industry are developing newer and bolder strategies to execute traditional levers against a backdrop of a more stable U.S. and worldwide economy.
January 16, 2018
The ability of companies in the consumer products industry to quickly adapt, innovate and differentiate themselves in the marketplace is often essential to success and driving brand growth.
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IRI report examines latest consumer confidence, online CPG shopping behaviors

This survey revealed that more than one-quarter of shoppers regularly buy grocery items online.
January 16, 2018
Consumer confidence is holding steady, with 53% of U.S. households feeling they are in good financial health in Q4 2017 compared with the same figure in Q4 2016, according to IRI Consumer Connect survey results released by Chicago-based IRI.
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Report provides insight into CPG operational challenges

Packaging changes and ranges present constant challenges to machine design.
January 9, 2018
Changing consumer demands, such as the push for clean labeling, the rise in the meal kit market and an increase in custom products, is affecting consumer packaged goods (CPG) companies' production operations, according to the newly released “Vision 2025” report from PMMI, The Association for Packaging and Processing Technologies, Reston, Va.
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Benchmarking report reveals accelerating digital innovation in CPG industry

The study reveals how CPG companies can face the challenges of digital disruption and thrive in the new digital marketplace.
January 2, 2018
The Grocery Manufacturers Association (GMA), Washington, D.C., released a report conducted and written by The Boston Consulting Group (BCG), Boston, Mass., on how consumer packaged goods (CPG) companies can face the challenges of digital disruption and thrive in the new digital marketplace.
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University study reveals mystery behind food labels

By reviewing over 90 academic studies on consumer response to process labels, the researchers found that while these labels satisfy consumer demand for quality assurances and can create value for both consumers and producers, misinterpretation is common and can stigmatize food produced by conventional processes even when there is no scientific evidence those foods cause harm.
October 24, 2017
The paper examined the good, the bad and the ugly of food labeling to see how labels identifying the process in which food was produced positively and negatively influenced consumer behavior.
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