IRI, Ascential’s One Click Retail join forces to enhance omnichannel data measurement, insights
This brings CPG manufacturers and marketers a comprehensive and granular omnichannel data viewing and measurement platform.
IRI, Chicago, and One Click Retail, Salt Lake City, Utah, expanded their partnership to integrate One Click Retail’s item-level sales data from Amazon into the IRI Liquid Data platform to bring consumer packaged goods (CPG) manufacturers and marketers a comprehensive and granular omnichannel data viewing and measurement platform.
“We are excited to partner with One Click Retail,” says Robert Tomei, president of market and shopper intelligence for IRI. “By leveraging their expertise in item-level Amazon sales measurement and integrating category data with our shopper-level data, we will provide the most robust omnichannel view of the marketplace to deliver tremendously powerful insights. Since we can now integrate and analyze sales and traffic across all channels at such a granular level, our clients will be armed with the unique and powerful insights necessary to optimize their pricing, promotions and product mix. Ultimately, our clients will be able to stay at the forefront of shopping trends and consumer behaviors as sales continue to shift from in-store to online platforms.”
“IRI’s powerful omnichannel platform adds important context to our unique item-level Amazon sales and traffic data, allowing brands and manufacturers to view, measure and compare their performance across channels and category competitors in unprecedented ways,” says Spencer Millerberg, founder of One Click Retail. “This partnership with IRI is another testament to Ascential’s commitment to building the most comprehensive, accurate and actionable e-commerce strategy and analytics platform in the world. With the recent launch of Prioritize My Actions with ‘One Click’ that integrated our Amazon traffic and sales data directly into Clavis Insight’s industry-leading 6Ps E-Commerce Intelligence platform, the combination of the industry’s best e-commerce analytics with IRI’s unparalleled in-store insights is giving all of our clients an advantage never before seen in the industry.”