Items Tagged with 'IRI'
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Research: Sustainability-marketed products delivered more than 50% of CPG market growth since 2013

Research found that sustainability-marketed products delivered 50.1% of market growth from 2013-2018 while representing 16.6% of the CPG market in dollar sales in 2018.
March 11, 2019
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IRI, Chicago, and NYU Stern Center for Sustainable Business (CSB), New York, released the findings of a new U.S.-based study and established the Sustainable Share Index, an in-depth analysis of consumer purchases of products marketed for their sustainable attributes.
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Report: Key to M&A success is consumer, shopper approach

Merger and acquisition activity among the Top 50 CPG companies marked a 15-year high in 2017.
December 5, 2018
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In fact, merger and acquisition (M&A) activity among the Top 50 CPG companies marked a 15-year high in 2017 — a 45% increase compared to the previous year, according to IRI, Chicago. That’s why making informed and strategic M&A decisions is critical.
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Study: Next generation drives product innovation

For example, Millennials are digital natives who are changing how business and communications work.
August 24, 2018
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Demographic shifts and customer-centric product innovation are driving new approaches to building lifetime customer value, according to the 22nd annual New Product Pacesetters report, produced by IRI, Chicago.
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IRI, Ascential’s One Click Retail join forces to enhance omnichannel data measurement, insights

This brings CPG manufacturers and marketers a comprehensive and granular omnichannel data viewing and measurement platform.
August 7, 2018
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IRI, Chicago, and One Click Retail, Salt Lake City, Utah, expanded their partnership to integrate One Click Retail’s item-level sales data from Amazon into the IRI Liquid Data platform to bring consumer packaged goods (CPG) manufacturers and marketers a comprehensive and granular omnichannel data viewing and measurement platform.
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Report details value of integrating multi-touch attribution models for CPG brands

IRI’s offline sales data is composed of 350 million loyalty cards, which translates into 107 million individual households.
July 26, 2018
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Marketers who take advantage of these unique in-flight optimization opportunities may be able to improve their return on advertising spend by 80%, according to “Pinpointing Campaign Attribution Through Multiple Touchpoints: A View into MTA for CPG Brands,” a report presented by IRI, Chicago.
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