The American Frozen Food Institute (AFFI), the food trade association representing all segments of the $65.1 billion frozen food industry, and IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, announced a partnership to provide AFFI members with complimentary access to IRI data on frozen food performance in real-time.
The platform, called Unify, includes information on frozen food sales, including department, aisle and category performance across time periods, measures and product selection.
“We’re always looking for opportunities to add value for our members,” says AFFI President and CEO Alison Bodor. “This latest AFFI member benefit is an expansion of our partnership with IRI to provide our members with free market data and analysis tools that would be prohibitively expensive for many of our members to purchase on their own.”
AFFI and IRI first collaborated on The Power of Frozen 2019 to explore consumption, consumer use of frozen foods and megatrends influencing frozen purchases. Since then, the two organizations have regularly partnered to bring frozen food manufacturers and retailers a better understanding of consumer perceptions, attitudes, and behaviors regarding frozen food to help the industry optimize production, marketing, merchandising and branding decisions.
“IRI is excited to build upon our ongoing partnership with AFFI to facilitate this win-win opportunity for our clients and their customers,” said IRI Executive & Practice Leader, Client Insights, Sally Lyons Wyatt. “While the coronavirus pandemic drove a 21 percent increase of retail frozen food sales due to the majority of eating occasions being consumed at home, we look forward to providing ongoing insights to support the future economic health of the industry.”
AFFI members can access this business intelligence tool by visiting www.affi.org/insights, clicking on the "IRI Unify" image and logging into the AFFI Members Only Website to access Unify.
The American Frozen Food Institute is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors. AFFI advocates before legislative and regulatory entities on the industry’s behalf, serves as the voice for the industry and convenes industry leadership to create an environment where frozen foods are essential in a dynamic marketplace. www.affi.org
IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is helping to guide its more than 5,000 clients around the world in their quests to connect with consumers, collaborate with key constituents and deliver market-leading growth.