Articles Tagged with ''consumer trends''

According to the company’s new “Protein Preferences: The Egg Came First” report, more than 4 in 10 Americans say they are more focused on protein than they were five years ago, signaling a sustained evolution in eating habits.

New market data shows that frozen food is becoming a meal-planning essential for today’s consumers. 

Conagra’s Demand Science team developed this year’s report using insights from Circana, NielsenIQ’s Label Insight technology, social media trends from Tastewise, and search data from Similarweb. T

John Gallagher has also been promoted to associate director of industry affairs and engagement after previously serving as manager of insights.

The research, “Truth Defined: Mapping Consumer Beliefs in Food & Agriculture,” identifies five distinct consumer segments, each with unique definitions of what’s true for them when it comes to food and how it’s produced.

Conagra's Demand Science team leveraged insights from Circana, social media trends from Tastewise, and search trends from Similarweb to develop this year's report.

Overall, dollar sales have grown by 2.6%, price/mix by 1.6% and volume sales by 1.1% in 2024.

Focusing R&D on marrying convenience and nutrition will be key for F&B manufacturers and processors to keep the consumer engaged, win the shelf space and maintain pricing power. 

When comparing the U.S. to other global regions, Circana expects 2024 retail F&B growth in both EMEA and APAC to outpace that of the U.S.

While Gen X prefers dinners that require minimal preparation and few ingredients, Gen Z consumers increasingly invest in special occasion dinners as they hone their kitchen skills, while also seeking no-prep dinner solutions.