Information Resources, Inc., a Chicago-based market research firm, conducted extensive research into the daily eating habits of Americans and found that the age-old image of a family seated around the dining room table enjoying a home-cooked meal is falling by the wayside.
American consumers plan to enter this year's holiday season more hopeful, resulting in consumer confidence to selectively open their wallets wider than the 2008 holiday season.
Consumers are willing to pay more for a specialty burger, especially a premium burger, than they are for a standard burger, regardless of restaurant segment.
Who’s the better toy and friend for Andy? Woody or Buzz? Cowboy or space ranger? That critical question started the plot of Pixar Animation’s “Toy Story” in 1995.
In today’s difficult and uncertain economy, manufacturers and retailers need to adopt three specific strategies to protect themselves and increase profitability, according to the early findings of a group of consumer research experts.