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Home » Authors » Carolyn Chapin

Articles by Carolyn Chapin

More than meats the eye

Carolyn Chapin
July 17, 2008
Built into the side of a hill, OSI Group’s Oakland Foods processing plant looks deceivingly small as you approach it along U.S. Highway 59. That’s because the bulk of this 350,000-square-foot protein processing facility’s roof is flush with the grass that meets the highway - giving the building’s exhaust stacks the appearance of coming straight out of the ground.


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New horizons

Carolyn Chapin
July 17, 2008
Can a company actually expand its horizons by narrowing its focus?

While it seems counterintuitive, executives say this strategy is reaping major rewards for the OSI Group, Aurora, Ill.

Last year, OSI executives committed to continue to focus on what this company does best - working hand-in-hand with a core group of customers to create long-term, strategic partnerships.


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Retail prepared seafood: Seafood gets "made"

Carolyn Chapin
July 2, 2008
On MTV’s hit reality TV show “Made,” coaches and mentors help teenagers set lofty personal goals and attain them through hard work, training and dedication.
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Retail cheese & cultured products: Naturally sweet and (sometimes) cheesy

Carolyn Chapin
July 2, 2008
Sweet, natural and cheesy with a healthy dose of indulgence could describe the new cultured and cheese products that hit retail shelves this past year - or it could sum up an episode of  “The Hills,” MTV’s reality show that follows twenty-something Californians through their love lives, friendships and careers.
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Convenience store channel: Road rules

Carolyn Chapin
July 2, 2008
On MTV’s Road Rules, a group of strangers is stripped of its money and loaded into an RV to embark on a mysterious journey. The team receives messages about where to go and what to do while in transit.
Read More

Back Page: Qualities of life

Carolyn Chapin
July 1, 2008
My old roommate was the manager of a locally based gourmet chocolate company. We're talking gourmet, as in $30 for truffles flavored with ingredients such as chili powder, blood orange and rose water.
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Retail bakery foods: Controlled intake

Carolyn Chapin
July 1, 2008
his year, several processors came to market with portion-controlled packaging and healthier products.
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Retail snacks, appetizers & side dishes: Processors compete for consumers' hearts

Carolyn Chapin
July 1, 2008
Datamonitor found U.S. and European consumers said they seek out healthy snacks, but often have trouble identifying them.
Read More

Retail handheld entrees: America's got ... convenience

Carolyn Chapin
June 30, 2008
On NBC’s reality TV show, “America’s Got Talent” regular people show off their skills for a panel of celebrity judges. The judges then select the best comedians, singers, dancers, ventriloquists, etc., to move on to the next round where they will vie for the $1 million grand prize and their very own Las Vegas headlining gig.
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Retail pizza: Frozen is in, take-out is out

Carolyn Chapin
June 30, 2008
Data from Information Resources Inc. (IRI), Chicago, show frozen pizza category dollar sales rose 5.3 percent during the 52-weeks ended Dec. 30.
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