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Home » Authors » Erica Frank
Erica Frank

Erica Frank

As vice president of marketing at Optimal Dynamics, Erica leads efforts to highlight carriers' success with the company’s advanced decision automation platform. With over 20 years in B2B enterprise software, she has held senior roles at industry leaders like Solera, Omnitracs and SmartDrive, consistently delivering impactful solutions for the transportation sector. 

VP of Marketing, Optimal Dynamics
Articles

ARTICLES

a diverse logistics team standing in front of parked refrigerated trucks

New Rules for Refrigerated Freight: 5 Takeaways for Cold Carriers

Private fleets, brokerages and evolving carrier expectations are reshaping refrigerated transportation.
Erica Frank
Erica Frank
July 15, 2026

How cold freight is planned, priced and protected – and what carriers can do to win business.


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Decision automation

4 Ways Decision Automation Addresses Refrigerated Freight Challenges

Erica Frank
Erica Frank
December 5, 2025

In an industry where every mile and every hour matters, automation is a competitive necessity.


Read More
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Refrigerated, Frozen & Flourishing: State of the Cold Chain

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Water Activity in Foods: Fundamentals and Applications, 2nd Edition

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

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