Amy’s Kitchen, maker of organic and plant-based foods, has hired Ritu Mathur as the company’s new Vice President of Marketing. In this role, Ritu will be critical in developing an integrated customer- and consumer-centric marketing division to help Amy’s continue to grow its brand.
JPG Resources, a food & beverage innovation and commercialization group, announces the hiring of Arwen Kimmell as the director of innovation marketing. Kimmell brings more than 15 years of expertise in consumer insights, innovation, brand strategy, and trend tracking to the leadership team of food industry experts.
Breyers has reformulated its Cookies & Cream frozen dairy dessert for summer. Breyers Cookies & Cream features a creamy vanilla frozen base, packed with 20% more crunchy creme-filled chocolate cookie pieces.
The traditional five-year anniversary gift is wood, symbolizing wisdom, strength and time with typical gifts including salt and pepper mills or candy or trinket dishes - thoughtful gifts, but maybe not the most loved items. This year, the team at Wright Brand wants to help couples celebrating five years of love the Wright way by giving the gift many would prefer: a delicious slab of real wood smoked bacon with the #AnniversaryBacon program.
Yasso Frozen Greek Yogurt, the world's first frozen Greek yogurt bar and the #5 novelty brand announces the launch of its Creamy Guarantee Initiative. If consumers do not find Yasso’s frozen Greek yogurt bars to be the most mind-meltingly delicious, ridiculously creamy frozen Greek yogurt they’ve ever tried, the company will refund the purchase.
Freeform is bringing back the '90s with a series of marketing activations across the nation on April 24th to celebrate the premiere of the new, highly-anticipated series, Cruel Summer. Fans will be immersed in the '90s with giveaways from iconic brands including Dippin’ Dots, Steve Madden, and Amoeba Music, along with a special Instagram sweepstakes and a '90s-themed roller skating event at Westfield Century City.
The National Frozen & Refrigerated Foods Association (NFRA) has announced the appointment of Jeff Rumachik as president and CEO of the organization effective January 1, 2021. Rumachik will take over the position following the retirement of H.V. “Skip” Shaw, Jr. after 36 years of service to the association.