virtual reality technology

Study: Next-generation supply chain market to hit $75B by 2030, driven by AI, blockchain, IoT, robotics and more

Major drivers of a digital supply chain include demand for greater visibility and transparency in supply chain data process, faster adoption of IoT, increasing investment in supply chain innovation and rising demand from e-commerce.

December 4, 2019

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The next-generation supply chain market is scheduled to reach $75 billion by 2030, up from $32 billion in 2019, according to “Next-Gen Supply Chain Market – Global Forecast to 2030,” a study released by LogisticsIQ, Singapore.

Symphony RetailAI, InContext Solutions partnership introduces immersive virtual reality testing for AI-powered store planograms

Symphony RetailAI’s space planning solutions are enhanced through InContext Solutions’ advanced virtual reality (VR) technology.

August 29, 2019

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Symphony RetailAI, Addison, Texas, announced a partnership with InContext Solutions, Chicago.

Optimize the freezer aisle with virtual reality, digital technology

When brands are better able to predict what new products will interest shoppers and where to place these innovations in store, they have the data to power a more efficient supply chain from warehouse to checkout.

Tracey Wiedmeyer

July 16, 2019

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Here’s how the implementation of 3D simulations and VR technology in user testing is helping retailers succeed in the frozen foods aisle.

Virtual decision-support platform for retailers

March 7, 2019

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InContext Solutions, Chicago, launched its second-generation, decision-support platform called ShopperMX.

Study: Virtual reality is changing the way consumers interact with brands

This report tracks how retailers and other merchants are incorporating VR to give themselves an edge over their competitors.

January 29, 2019

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Virtual reality (VR) and related technologies are changing the way consumers interact with products and brands, according to a report released by PYMNTS, Boston.

Food scientists study how virtual reality can alter consumers’ tastebuds

Panelists rated the pungency of the blue cheese significantly higher in the cow barn setting than in the sensory booth or the virtual park bench.

October 4, 2018

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Food scientists from Cornell University, Ithaca, N.Y., used virtual reality (VR) to show how people’s perception of real food can be altered by their surroundings, according to “Dynamic Context Sensory Testing–A Proof of Concept Study Bringing Virtual Reality to the Sensory Booth.”

AFFI announces collaboration with EyeSucceed

EyeSucceed brings together the power of assisted reality (AR) and smart glass technology to transform how the food industry implements food safety practices and address real-world challenges.

April 30, 2018

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The American Frozen Food Institute (AFFI), Arlington, Va., announced a collaboration with EyeSucceed, Ann Arbor, Mich., to become the exclusive trade association partner representing the food and beverage manufacturing industry.