The next-generation supply chain market is scheduled to reach $75 billion by 2030, up from $32 billion in 2019, according to “Next-Gen Supply Chain Market – Global Forecast to 2030,” a study released by LogisticsIQ, Singapore.

Symphony RetailAI, Addison, Texas, announced a partnership with InContext Solutions, Chicago.

Here’s how the implementation of 3D simulations and VR technology in user testing is helping retailers succeed in the frozen foods aisle.

InContext Solutions, Chicago, launched its second-generation, decision-support platform called ShopperMX.

Virtual reality (VR) and related technologies are changing the way consumers interact with products and brands, according to a report released by PYMNTS, Boston.

Food scientists from Cornell University, Ithaca, N.Y., used virtual reality (VR) to show how people’s perception of real food can be altered by their surroundings, according to “Dynamic Context Sensory Testing–A Proof of Concept Study Bringing Virtual Reality to the Sensory Booth.”

Honeywell Intelligrated, Mason, Ohio, launched TechSight, a real-time augmented reality solution.

Pregis LLC, Deerfield, Ill., introduced an innovative virtual reality training program for protective packaging equipment and material selection.