Virtual reality (VR) and related technologies are changing the way consumers interact with products and brands, according to a report released by PYMNTS, Boston.

The study, “The Virtual Reality in Retail: 2019 and Beyond,” tracks how retailers and other merchants are incorporating VR to give themselves an edge over their competitors.

Highlights from the report entail:

  • VR is expected to generate $1.8 billion for retail and marketing in 2022.
  • The number of VR users more than doubled in 2018, growing from 85 million to 171 million.
  • Revenues from VR initiatives are expected to increase by 3,000% over the next 4 years.