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New insights from GfK’s FutureBuy report show that augmented reality (AR) and subscription services are among the offerings creating enthusiasm among shoppers.
Publix Super Markets, Inc., Lakeland, Fla., selected LEO A DALY, Omaha, Neb., and its subsidiary engineering firm Lockwood, Andrews & Newnam, Inc. (LAN), Houston, Texas, to design a new refrigerated and frozen foods distribution campus in McLeansville, N.C.
When brands are better able to predict what new products will interest shoppers and where to place these innovations in store, they have the data to power a more efficient supply chain from warehouse to checkout.
Despite this surge in multichannel behavior, the physical store still remains king, with 50% of consumers in all countries surveyed saying that the bulk of their shopping activity in the past year was in store.
55% are more likely to shop at a store with self-checkout vs. a store without, and 57% will choose a store offering automated returns to avoid human interactions and speed the process.
Nearly 32% of consumers are likely to shop at a store offering an augmented reality (AR) experience over a retailer that doesn’t offer AR and 29% would like a virtual reality (VR) experience as part of their shopping environment, according to a study released by BRP, Boston.
Virtual reality (VR) and related technologies are changing the way consumers interact with products and brands, according to a report released by PYMNTS, Boston.
DHL, Germany, announced plans to expand its global innovation footprint to the Americas by breaking ground on a new Americas Innovation Center in Rosemont, Ill.
Food scientists from Cornell University, Ithaca, N.Y., used virtual reality (VR) to show how people’s perception of real food can be altered by their surroundings, according to “Dynamic Context Sensory Testing–A Proof of Concept Study Bringing Virtual Reality to the Sensory Booth.”