Items Tagged with 'virtual reality'

Symphony RetailAI, Addison, Texas, announced a partnership with InContext Solutions, Chicago.

New insights from GfK’s FutureBuy report show that augmented reality (AR) and subscription services are among the offerings creating enthusiasm among shoppers.

Publix Super Markets, Inc., Lakeland, Fla., selected LEO A DALY, Omaha, Neb., and its subsidiary engineering firm Lockwood, Andrews & Newnam, Inc. (LAN), Houston, Texas, to design a new refrigerated and frozen foods distribution campus in McLeansville, N.C.

Here’s how the implementation of 3D simulations and VR technology in user testing is helping retailers succeed in the frozen foods aisle.

Periscope By McKinsey, New York, announced the findings of a survey conducted of 2,624 consumers in France, Germany, UK and the United States.

Nearly 32% of consumers are likely to shop at a store offering an augmented reality (AR) experience over a retailer that doesn’t offer AR and 29% would like a virtual reality (VR) experience as part of their shopping environment, according to a study released by BRP, Boston.

Virtual reality (VR) and related technologies are changing the way consumers interact with products and brands, according to a report released by PYMNTS, Boston.

DHL, Germany, announced plans to expand its global innovation footprint to the Americas by breaking ground on a new Americas Innovation Center in Rosemont, Ill.

Food scientists from Cornell University, Ithaca, N.Y., used virtual reality (VR) to show how people’s perception of real food can be altered by their surroundings, according to “Dynamic Context Sensory Testing–A Proof of Concept Study Bringing Virtual Reality to the Sensory Booth.”

Honeywell Intelligrated, Mason, Ohio, launched TechSight, a real-time augmented reality solution.