virtual reality

Symphony RetailAI, InContext Solutions partnership introduces immersive virtual reality testing for AI-powered store planograms

Symphony RetailAI’s space planning solutions are enhanced through InContext Solutions’ advanced virtual reality (VR) technology.

August 29, 2019

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Symphony RetailAI, Addison, Texas, announced a partnership with InContext Solutions, Chicago.

Study: Consumers embrace subscription services, augmented reality

The study found high levels of curiosity about some of the newest technologies.

August 16, 2019

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New insights from GfK’s FutureBuy report show that augmented reality (AR) and subscription services are among the offerings creating enthusiasm among shoppers.

Publix builds 10th distribution center in North Carolina

The new campus will feature an approximately 1 million-square-foot refrigerated/frozen warehouse.

July 22, 2019

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Publix Super Markets, Inc., Lakeland, Fla., selected LEO A DALY, Omaha, Neb., and its subsidiary engineering firm Lockwood, Andrews & Newnam, Inc. (LAN), Houston, Texas, to design a new refrigerated and frozen foods distribution campus in McLeansville, N.C.

Optimize the freezer aisle with virtual reality, digital technology

When brands are better able to predict what new products will interest shoppers and where to place these innovations in store, they have the data to power a more efficient supply chain from warehouse to checkout.

Tracey Wiedmeyer

July 16, 2019

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Here’s how the implementation of 3D simulations and VR technology in user testing is helping retailers succeed in the frozen foods aisle.

Report: More than 70% of shoppers willing to try cross-channel shopping methods

Despite this surge in multichannel behavior, the physical store still remains king, with 50% of consumers in all countries surveyed saying that the bulk of their shopping activity in the past year was in store.

April 9, 2019

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Periscope By McKinsey, New York, announced the findings of a survey conducted of 2,624 consumers in France, Germany, UK and the United States.

Report: 55% of grocery retailers plan to utilize IoT, AI, VR within 3 years

55% are more likely to shop at a store with self-checkout vs. a store without, and 57% will choose a store offering automated returns to avoid human interactions and speed the process.

February 8, 2019

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Nearly 32% of consumers are likely to shop at a store offering an augmented reality (AR) experience over a retailer that doesn’t offer AR and 29% would like a virtual reality (VR) experience as part of their shopping environment, according to a study released by BRP, Boston.

Study: Virtual reality is changing the way consumers interact with brands

This report tracks how retailers and other merchants are incorporating VR to give themselves an edge over their competitors.

January 29, 2019

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Virtual reality (VR) and related technologies are changing the way consumers interact with products and brands, according to a report released by PYMNTS, Boston.

DHL Americas Innovation Center to promote future of logistics

DHL Innovation Center will spearhead development of future logistics and supply chain solutions in the U.S. region.

January 24, 2019

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DHL, Germany, announced plans to expand its global innovation footprint to the Americas by breaking ground on a new Americas Innovation Center in Rosemont, Ill.

Food scientists study how virtual reality can alter consumers’ tastebuds

Panelists rated the pungency of the blue cheese significantly higher in the cow barn setting than in the sensory booth or the virtual park bench.

October 4, 2018

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Food scientists from Cornell University, Ithaca, N.Y., used virtual reality (VR) to show how people’s perception of real food can be altered by their surroundings, according to “Dynamic Context Sensory Testing–A Proof of Concept Study Bringing Virtual Reality to the Sensory Booth.”