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Cargill study: Hispanic customers frustrated with lack of variety in meats

Currently, 55% of Hispanic shoppers spend more than $100 on groceries each trip, with 81% making one or more trips to the grocery store weekly.

February 20, 2017

A study by Cargill, Wichita, Kan., found Hispanic consumers are frustrated and visiting 3-4 stores a month due to an inability to find variety meats.

Rumba's new image is currently rolling out to retailers nationwide.

November 1, 2016

Cargill, Wichita, Kan., announced plans to reposition its Rumba Meats line of fresh variety meats with an emphasis on Hispanic consumers.

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