Plant-based brand Alpha Foods is launching five new SKUs in Costco, Safeway and online for direct-to-consumer shipping. Perfect for quick mornings on-the-go, Alpha's newest breakfast options are not only packed with flavor, but also 15g+ of protein to power you through your day.

Alpha Foods has hired their first Chief Marketing Officer--former lululemon VP of Global Brand Management, Kierstin De West. Prior to her leadership at lululemon, De West founded her own marketing agency in 2003. During her fifteen years as a CEO, she helped guide clients such as Hershey, The North Face, MillerCoors, the Rainforest Alliance and more through the continued cultural shift towards sustainability, purpose and impact.

Alpha Foods has made their plant-based Chik’n Nuggets accessible worldwide through a new partnership with KFC in Hong Kong. As part of KFC’s “New Era” plant-based series (which also includes Gardein's New Era chicken burger) the popular Alpha Nuggets are now available to carnivores and flexitarians alike at select locations across Hong Kong.