Previously only available in restaurants, White Castle’s top-selling non-beef Slider rolled out to satisfy cravers across the U.S.

On the heels of a record year – and a record decade – for its retail division, White Castle is introducing a brand-new look for its retail packaging, which features a consumer-approved contemporary design with clean lines and bold colors to create consistency across the portfolio of products. The new design also appeals to customers' sense of taste with a dominant image of a single Slider.