Uncrustables, the beloved brand known for its iconic frozen crustless sandwiches, has announced a brand evolution: the entire Uncrustables portfolio will become fridge friendly, with a full consumer rollout slated to begin this summer. 

The portfolio evolution reflects the ongoing commitment to enhancing convenience and accessibility by removing a common consumer barrier—thaw time.

The fridge friendly evolution maintains the brand's Unbeatably Soft Bread baked daily in U.S. bakeries with no artificial preservatives and frozen on site. Uncrustables can soon be stored either in the refrigerator at home for up to five days or kept in the freezer for longer-term storage.

"Because shoppers have made us a leader in the freezer aisle, we're evolving to meet them where they are. No more creative 'speed-thaw' hacks required," said Jessica Fair, vice president, marketing at The J.M. Smucker Co. "By making our entire portfolio fridge friendly, we're eliminating thaw time so fans can enjoy the same Unbeatably Soft Bread and favorite flavors the moment they want a snack." 

All Uncrustables flavors will continue to be available in the freezer aisle, and consumers will have the option to store them in the freezer or in the refrigerator for immediate enjoyment. 

About The J. M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers, Dunkin', Café Bustelo, Jif, Uncrustables, Smucker's, Hostess, Milk-Bone and Meow Mix. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society.