Eckrich introduces bold new packaging for their Deli collection which will begin rolling out in stores nationwide this month. Through both qualitative and quantitative market research, Eckrich successfully created a design that breathes new energy into the heritage brand with a modern, approachable look, all with its key consumer top of mind. The designs feature a white background and crisp imagery, displaying the product and information in an organized, eye-catching way. The imagery also showcases the product in a prepared fashion, allowing consumers to see easy ways to create an Eckrich meal at home. 

John Morrell Food Group, Lisle, Ill., introduced new lower sodium smoked sausage.