Eckrich, the maker of naturally hardwood smoked sausage and deli meats, announces its continued partnership as the Official Smoked Sausage and Deli Meat Sponsor of the College Football Playoff (CFP). To kick off the 2021 season, Eckrich is launching a multifaceted campaign, including a social contest—College Football Playoff National Tailgate Champion presented by Eckrich—where one lucky fan could win a trip to the 2022 CFP National Championship. The brand is also partnering with the CFP Foundation and its Extra Yard for Teachers initiative to host challenges at key games throughout the season for educators to win $1 million to fund education projects.

Eckrich introduces bold new packaging for their Deli collection which will begin rolling out in stores nationwide this month. Through both qualitative and quantitative market research, Eckrich successfully created a design that breathes new energy into the heritage brand with a modern, approachable look, all with its key consumer top of mind. The designs feature a white background and crisp imagery, displaying the product and information in an organized, eye-catching way. The imagery also showcases the product in a prepared fashion, allowing consumers to see easy ways to create an Eckrich meal at home. 

John Morrell Food Group, Lisle, Ill., introduced new lower sodium smoked sausage.