Items Tagged with 'private label growth'

Store brand unit market share rose to 23.8%, an all-time high. 

Refrigerated foods and beverages were among the highest growth categories. 

One in every four grocery products sold across the U.S. carries the store's name or brand.

Store brands reached all-time highs in both unit and dollar share during the first six months of 2024, compared to the same period a year ago. 

As a result of this performance, store brand dollar share rose to a record 18.8% for the half-year, while unit share moved up to 20.5%, also a new high.

Trust in Private Brands is at an all-time high, with private brand consultant Daymon’s proprietary research showing 89% of consumers trust Private Brands just as much as if not more than National Brands.

Kroger has expanded its Simple Truth Plant Based collection, unveiling more than 50 new plant-based foods at affordable prices, including non-dairy cheeses, oat milk ice cream and Emerge fresh chicken-less patties and grinds.