Items Tagged with 'digital marketing campaign'

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default mobile coupon app

Benchmarking report reveals accelerating digital innovation in CPG industry

The study reveals how CPG companies can face the challenges of digital disruption and thrive in the new digital marketplace.
January 2, 2018
The Grocery Manufacturers Association (GMA), Washington, D.C., released a report conducted and written by The Boston Consulting Group (BCG), Boston, Mass., on how consumer packaged goods (CPG) companies can face the challenges of digital disruption and thrive in the new digital marketplace.
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Price Trak Andrew Rumpelt

What is the future for digital coupons?

During the past three or so years, the digital players have undergone significant changes to adapt to the changing demands of both retailers and brands.
Andrew Rumpelt
May 31, 2016
Find out what companies are doing to marry purchase data to execute programmatic targeting or one-to-one targeting.
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Kroger acquires digital coupon provider

YOU Tech's retailer-centric, cloud-based platform bridges the gap between online engagement and in-store purchases.
May 18, 2016
The Kroger Co., Cincinnati, purchased the assets of YOU Technology Brand Services, Inc., a digital coupon provider based in Brisbane, Calif.
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