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AppCard's state-of-the-art machine learning technology, combined with ProLogic's vertical expertise and strong market presence, positions AppCard as a leading loyalty and digital offers provider for the grocery market.
AppCard Inc., a New York-based personalized marketing and shopper analytics platform for retailers, acquired ProLogic Retail Services, a provider of loyalty marketing solutions for independent grocers based in Delray Beach, Fla.
Mobile payment options will soon replace physical credit cards as shoppers’ preferred payment method at supermarkets, as they’re more secure and convenient.
Global retail analytics leader Retail Solutions Inc. (RSi), Mountain View, Calif., introduced the new shopper marketing optimization (SMO), a solution that helps consumer packaged goods (CPG) shopper marketing teams plan, execute and measure events in an end-to-end workflow solution.
Philippe Lambotte, Kraft Foods Inc. senior vice president of customer service and logistics, will address the issues of "Delivering on Brand Promise" during the Supply Chain Executive Conference.
