AppCard Inc., a New York-based personalized marketing and shopper analytics platform for retailers, acquired ProLogic Retail Services, a provider of loyalty marketing solutions for independent grocers based in Delray Beach, Fla.  

AppCard's state-of-the-art machine learning technology, combined with ProLogic's vertical expertise and strong market presence, positions AppCard as a leading loyalty and digital offers provider for the grocery market.

"We are very excited to welcome the ProLogic team to the AppCard family. It is an exhilarating time for retail in general, and the grocery industry in particular," says Yair Goldfinger, co-founder and CEO of AppCard. "By uniting ProLogic's best-in-class loyalty platform with AppCard's data-driven, machine learning marketing engine, we are creating a joint platform that will guarantee our retailers the ability to continue growing their businesses while remaining competitive in this ever-changing landscape."

Following the acquisition, AppCard will be processing approximately 500 million transactions per year and reach more than 17 million households, which represents one eighth of the U.S. households.

"As the largest loyalty provider for independent grocers and a trusted partner to many of the best operators in the country, ProLogic is extremely pleased to be combining with AppCard," says Ross Ely, president and CEO of ProLogic Retail Services. "AppCard's technological strength coupled with ProLogic's knowledge and experience in the independent grocery industry will create a powerful industry player that delivers tremendous value to its customers. There's nobody to whom I'd rather entrust the future of ProLogic than Yair and his team. His track record for building world-class technology companies is amazing, from inventing instant messenger to pioneering the art of retargeting. ProLogic's employees, customers and partners are in extraordinarily capable hands."