At this time last year, those working along the cold chain were collectively trying to figure out how to navigate daily—sometimes hourly—changes and disruptions to business in the middle of a pandemic. Today, as the pandemic wanes in the U.S., a new set of challenges exist, but the industry is better prepared and positioned to overcome many of those obstacles.
Refrigerated and frozen foods manufacturers use packaging graphics, text, colors, geometries, internal volumes, clarity, opacity, and ergonomic designs as nuggets of information to persuade consumers that the products they see are safe, will deliver pleasurable eating experiences, and may be enjoyed in specific or universal locations. Fundamentally, packaged messages must communicate to shoppers at the point of sale that there is a reason to believe in a product so that it is wanted.
AppCard's state-of-the-art machine learning technology, combined with ProLogic's vertical expertise and strong market presence, positions AppCard as a leading loyalty and digital offers provider for the grocery market.
August 15, 2017
AppCard Inc., a New York-based personalized marketing and shopper analytics platform for retailers, acquired ProLogic Retail Services, a provider of loyalty marketing solutions for independent grocers based in Delray Beach, Fla.
Today’s retailers are focusing less on overall growth and more on shopper behavior, including developing smaller, more productive stores; digital retailing and online shopping; and more tailored assortment strategies by region and season.
December 8, 2016
“What’s in Store 2017” features redesigned tables, infographics that explain why the data matters, key insights, table interpretations, data callouts, expert interviews, testimonials and more graphics.
Refrigerated & Frozen Foods’ annual State of the Industry report is the refrigerated and frozen food industry’s most extensive annual report, covering everything from trends and analysis to product performance and packaging initiatives.
Having a common view of the market across each stage of a consumer’s path to purchase unlocks the power to compete and win in a dynamic and fluid market. Yet, it also drives the need for more accurate, reliable and consistent nutrition and product information.