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PDI, Atlanta, released a report that provides insights into c-store shoppers’ behaviors toward loyalty programs, and recommends actionable strategies on how c-stores can improve their programs to attract new members and increase foot traffic.
AppCard's state-of-the-art machine learning technology, combined with ProLogic's vertical expertise and strong market presence, positions AppCard as a leading loyalty and digital offers provider for the grocery market.
AppCard Inc., a New York-based personalized marketing and shopper analytics platform for retailers, acquired ProLogic Retail Services, a provider of loyalty marketing solutions for independent grocers based in Delray Beach, Fla.
Chicago-based IRI launch of next generation targeting solution, IRI Verified Audiences, which uses the industry’s most robust set of frequent shopper program (FSP) loyalty data to enable targeted campaigns based on actual purchase behavior.