Items Tagged with 'loyalty data'

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Report reveals customer behaviors toward c-store loyalty programs

Study results confirmed the popularity of convenience stores and their loyalty programs alike.
June 26, 2019
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PDI, Atlanta, released a report that provides insights into c-store shoppers’ behaviors toward loyalty programs, and recommends actionable strategies on how c-stores can improve their programs to attract new members and increase foot traffic.
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AppCard acquires grocery loyalty, marketing solutions provider

AppCard's state-of-the-art machine learning technology, combined with ProLogic's vertical expertise and strong market presence, positions AppCard as a leading loyalty and digital offers provider for the grocery market.
August 15, 2017
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AppCard Inc., a New York-based personalized marketing and shopper analytics platform for retailers, acquired ProLogic Retail Services, a provider of loyalty marketing solutions for independent grocers based in Delray Beach, Fla.
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IRI announces next-generation, purchase-based targeting capabilities

Purchase-based targeting results in campaigns that are said to achieve a 50-100% return on advertising spending compared to other targeting methods.
January 16, 2017
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Chicago-based IRI launch of next generation targeting solution, IRI Verified Audiences, which uses the industry’s most robust set of frequent shopper program (FSP) loyalty data to enable targeted campaigns based on actual purchase behavior.
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