Hero/WhiteWave introduces Europe’s popular chilled real fruit snack to U.S. markets.

Hero/WhiteWave LLC, a joint venture between Switzerland's Hero Group and Dean Foods' WhiteWave Foods, opened a $35 million plant in Mount Crawford, Va., to produce Fruit2day, a refrigerated juice drink.

Consumers can expect by mid-2009 to see new Fruit2Day chilled fruit offerings from a 50/50 joint venture partnership between organic and natural foods specialist WhiteWave Foods Co. and Hero North America LLC.