New Zealand King Salmon Co. is expanding its U.S. offerings with a retail line of premium wood-roasted salmon that provides a quick and easy way to transform an ordinary meal into an elegant and healthy repast. NZKS is also the largest salmon company in New Zealand and its Ora King salmon brand, sold almost exclusively to restaurants, is prized by top chefs including Daniel Boulud, Stephanie Izard, and Dominque Crenn. The line, Regal Wood Roasted King Salmon, features ready-to-eat roasted King salmon fillets in four flavors including Wood Roasted New Zealand Beech and Double Manuka – roasted with Manuka wood and glazed with New Zealand's famed Manuka honey.

The COVID-19 pandemic is changing how people are getting their food. In order to limit exposure to the virus, consumers are eating more meals at home. Because of this increase in home-meal preparation, retailers and home delivery companies are going to see a spike in sales in the coming weeks. Consumers worldwide are grabbing everything they can off the shelves, including fresh and frozen seafood.