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The independent company sought to immediately redefine its core mission and brand strategy, reflecting its aim to become a global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services.
Diversey, Charlotte, N.C., launched a new brand identity, vision and values to ensure a prominent spot across a range of sectors, including building care, healthcare, hospitality, facility management, retail, foodservice and food and beverage.
The creation of Hygiena Mexico creates a more permanent presence in the region for Hygiena to provide key hygiene monitoring and molecular diagnostic equipment to food safety customers.