“What does the next normal look like, and when does it become the new normal?” A quote that applies to nearly everything right now, but in this instance, it’s referring to marketing frozen and refrigerated foods. On this week’s From the Cold Corner Podcast, I talk with Jeff Rumachik, EVP and COO of the National Frozen & Refrigerated Foods Association (NFRA) about promoting cold foods to consumers amid the COVID-19 pandemic.

Today’s frozen and dairy departments are clearly connecting with shoppers showing combined sales of $125 billion in the 52 weeks ending June 29, 2019. Nearly every U.S. household buys from the frozen and dairy departments annually, and the diverse appeal of these products crosses generational, multicultural and socio-economic demographics.

In 2020, the National Frozen & Refrigerated Foods Association (NFRA) is celebrating 75 years of promoting the sales and consumption of frozen and refrigerated foods and providing a forum for industry dialogue and networking. This special anniversary is being noted with a commemorative 75th anniversary logo, and the Association is holding special activities throughout the year.

The National Frozen & Refrigerated Foods Convention brings together top companies from every segment of the refrigerated and frozen foods industry to connect, network, share and learn.

The 2018 NFRA Convention consists of one-on-one business meetings with more than 1,200 retailers, manufacturers, sales agents, logistics providers and suppliers—all in one place.