The NFRA Convention brings together top companies from every segment of the industry so that attendees can meet one-on-one and drive their business forward. NFRA provides its retailer members with complimentary meeting rooms to hold appointments throughout the convention. 

Rumachik has served in his current role since 2021.

The Golden Penguin Awards provide an opportunity for companies from any segment of the industry to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. 

The National Frozen & Refrigerated Foods Association (NFRA) will hold its 30^th annual Executive Conference April 4-6.

Richard Graeter has been inducted into the National Frozen & Refrigerated Foods Association (NFRA) Hall of Fame, an award for selected individuals whose dedication, hard work and innovation have greatly benefited the industry to ensure future growth and achievement. 

The National Frozen & Refrigerated Foods Association (NFRA) has announced the appointment of Jeff Rumachik as president and CEO of the organization effective January 1, 2021. Rumachik will take over the position following the retirement of H.V. “Skip” Shaw, Jr. after 36 years of service to the association.

The National Frozen & Refrigerated Foods Association (NFRA) elected its Association Officers and Members of the Board of Directors for 2020-2021 at its Annual Board of Directors meeting held virtually.

Our annual July State of the Industry issue is now ready to read in our redesigned digital magazine--even easier to navigate than before. We also feature our annual North American Refrigerated & Frozen Foods Warehouse Guide. put together with the help of the Global Cold Chain Alliance. In this issue, we dive deeper into how COVID-19 has not just impacted, but altered many areas of the cold foods supply chain the first half of 2020. It's a mid-year snapshot that also serves as a map for what will likely continue the rest of the year.

“What does the next normal look like, and when does it become the new normal?” A quote that applies to nearly everything right now, but in this instance, it’s referring to marketing frozen and refrigerated foods. On this week’s From the Cold Corner Podcast, I talk with Jeff Rumachik, EVP and COO of the National Frozen & Refrigerated Foods Association (NFRA) about promoting cold foods to consumers amid the COVID-19 pandemic.

Today’s frozen and dairy departments are clearly connecting with shoppers showing combined sales of $125 billion in the 52 weeks ending June 29, 2019. Nearly every U.S. household buys from the frozen and dairy departments annually, and the diverse appeal of these products crosses generational, multicultural and socio-economic demographics.