Two Lamb Weston Alexia brand frozen potato products will now use corn and potato starch in their packaging. The biodegradable bags are partially made of potato starches, a byproduct of producing French fries, and will be identified with a label on the front of the package indicating it is partially made from plants.
Research by GlobalData (March 2021) indicates more than 3 in 10 U.S. consumers believe environmentally friendly packaging material is a key driver of a purchase.
Alexia’s Organic Sweet Potato Fries and Alexia’s Organic Yukon Select Puffs will feature a special seal, identifying the plant-based packaging. Lamb Weston’s packaging team spent two years collaborating to create a durable, sustainable packaging alternative and continue working to expand their sustainable packing efforts.
“Sustainability is a pillar of our packaging innovation strategy. By combining efforts with teams across the business we were able to create something innovative that will not only help reduce our carbon footprint, but also continue to deliver to our customers,” said Deb Dihel, Vice President of Innovation.
According to American Packaging Corporation, the environmental impact annually* of using a packaging substitute for the Alexia Organic Potato equates to:
- 14,700 miles driven
- 252 trash bags in landfill
- 750,000 phones charged
- 98 trees over 10 years
- 14 barrels of oil
*Utilized 3.0 mil LLDPE (low density polyethylene) sealant film with 20% biomaterial by weight. 6.5 reduction in net CO2 emissions
“Lamb Weston’s Packaging Team has set clear and meaningful sustainable packaging aspirations. Delivery of this innovation to consumers illustrates progress towards these goals first shared in our 2020 ESG Report,” said Trudy Slagle, Senior Director, ESG Administration.
About Lamb Weston
Lamb Weston is always pushing the boundaries of potato innovation. For more than 70 years, Lamb Weston has led the industry in innovation, introducing inventive products that simplify back-of-house management for our customers and make things more delicious for their customers. From the fields where Lamb Weston potatoes are grown to proactive customer partnerships, Lamb Weston always strives for more and never settles.