Lamb Weston Holdings, Inc., Eagle, Idaho, formed a joint venture with Sociedad Comercial del Plata in Argentina to serve the South American market. Each partner will own 50% of the new joint venture, called Lamb Weston Alimentos Modernos S.A.

Lamb Weston Alimentos Modernos S.A. will sell frozen potato products under the Rapipap and Morixe brands, and will operate a manufacturing facility in Munro, Buenos Aires, Argentina, with annual capacity of approximately 130 million pounds of finished goods.

“Our joint venture partner has more than 30 years of experience in the South American market, and we’re confident their depth of knowledge of the region combined with our operational expertise will allow us to expand and better serve our customers,” says Tom Werner, chief executive officer, Lamb Weston. “South America is a strategic and growing market, and this joint venture will allow us to produce quality fries in Argentina and serve the broader South American region with an established partner.”

“We are honored to partner with Lamb Weston. We share the same values and business principles, as well as our passion for product quality and first-class service to our customers,” says Ignacio Noel, president, Sociedad Comercial del Plata. “Lamb Weston is one of the world’s leading suppliers of frozen potato products, bringing to the joint venture operational excellence and best practices.”