As a leading expert in potato manufacturing and distribution, Simplot is expected to help grow the Ore-Ida brand.

In 2020 – the year of quarantining and social distancing – many Americans have chosen to indulge in comfort food. A new poll of 2,000 Americans found that two in three are reverting to childhood food favorites and eating more comfort food during the pandemic. That includes an uptick in such favorites as pizza (55%), hamburgers (48%), ice cream (46%), French fries (45%), mac and cheese (38%), spaghetti and meatballs (32%) and others.