Mediterranean plant-based meat company, Heura, has rolled out a line of kid-focused Nuggets. A recent study from the National Library of Medicine showed that 18% - 33% of infants and toddlers consumed no servings of vegetables throughout the day. While some of the littlest mouths can be the pickiest, developing healthy childhood eating habits are vital as they can lay the foundation for adulthood. 

With this in mind, Heura set out on a mission to create a delicious, nutritious, sustainable solution with the shortest ingredient list possible - 40% less than chicken nuggets or plant-based competitors. Among its nutritional values, the low content of saturated fat stands out, with 44% less than chicken, high in fiber, protein, vitamin B12 and gluten-free. 

But most importantly, Heura needed to make sure the Nuggets were kid approved. So, they put them to the test with a demanding jury of children. The result? A score of "infinity.” While they may not claim to like vegetables, Heura´s fun and authentic panel of judges Martina, Juliette, Folu, Nil and Abucacar conducted a real “blind” taste test that changed their opinion about the plant-based diet. This is just one of the ways Heura seeks to bring children closer to alternative ways of eating, helping to break their paradigms about vegetables.  

“As a mission driven company, we understand that our actions today directly impact generations to come, so kid-friendly Nuggets were a natural next-step for Heura´s portfolio of chicken products,'' said Co-Founder and CEO Marc Coloma of Heura. “The fact is, although they're often geared towards kids, the original chicken nuggets weren't created with the health of children in mind. They were created to (they say)”save” the poultry industry. Not only are we offering a healthy food solution for children, we´re creating a more sustainable world for them.” 

By the end of 2021, Heura plans to have saved more than 1.1 million lives of chickens. With its new Nuggets, already available throughout Spain at Carrefour Hypermarkets, Caprabo and Uvesco, among others, Heura continues to expand its product offering, providing society with holistic solutions for food: healthy, delicious for the whole family, and sustainable. Restaurants including Chickoa, Madmad Vegan, Green & Berry and Juicy Avenue have embraced them to expand the plant-based offering of their menus. Heura Nuggets are slated to roll out globally in Q4 2021. 

About Heura

Heura is a plant based startup founded by food activists Marc Coloma and Bernat Añaños in April 2017. Its mission is to create solutions that will leave the current food system obsolete and accelerate the transition to a world where animals are out of the equation. Their Mediterranean culinary heritage is reflected in their products: extra virgin olive oil, clean label, high nutritional values and taste. Heura is currently present in 4.000 points of sales in 16 countries around the world: Spain, Andorra, Portugal, France, the Netherlands, UK, Belgium, Italy, Poland, Singapore , Hong Kong, Vietnam, Malaysia, Egipt, Canada and Chile.