FreshRealm is launching Kitchen Table, the company’s first branded line of fresh meal offerings to address consumer demand for ready-to-heat meals and low-prep meal kits, available at grocery retailers. The new brand will allow retailers to bring a complete assortment of chef-tested Fresh Meals to their consumers in a few short months.
The new line of oven, stovetop, microwave, and slow-cooker ready meals includes a diverse variety of Italian, Asian, Global and classic cuisines in over 50 complete meal options. With ready to cook meals prepared in about 20 minutes, and ready to heat options in three minutes, the brand takes on the planning and prep so that meals become effortless.
With the development of Kitchen Table, FreshRealm is accelerating the go-to-market rollout of national Fresh Meals destinations in retail. FreshRealm will not only expedite the rollout, but also support customers with customized brand marketing to targeted consumers.
“People have enjoyed the experience of being at home and being in their kitchens, but are also experiencing meal preparation fatigue. Kitchen Table offers them the chance to elevate the meal experience they may have grown tired of,” said FreshRealm EVP, Brand & Communications, Nicole Desir. “Gathering around the table over delicious food is an experience for the everyday, not to be reserved for special occasions.”
Kitchen Table’s versatility provides flexibility of product placement utilizing current end caps and free-standing coolers based on an individual store’s unique needs while retailers continue planning for innovation. FreshRealm will provide retailers with a partner and a plan for developing the future Fresh Meals destination as a dynamic solution for shoppers with a busy lifestyle that are making conscious food decisions impacting their vitality, health and sense of community.
FreshRealm, a leading fresh meals solution provider at retail, partners with retailers to create destinations that provide vibrant and convenient solutions for a busy and healthier consumer lifestyle. The company is 100% focused on fresh meals to provide a complete retail solution; from product design, sourcing, implementation, meal assembly, logistics, through marketing, and promotion.
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