General Mills has completed the sale of its 51% controlling interest in its European Yoplait operations. As part of the transaction with Sodiaal, which was initially announced in March, General Mills acquired full ownership of the Canadian Yoplait business. General Mills will also now operate with a reduced royalty rate for use of the Yoplait and Liberté brands in the United States and Canada.
With this divestiture, General Mills is continuing to advance its Accelerate strategy, which includes clear priorities on where to play – across geographies as well as platforms and brands – to drive long-term, superior shareholder returns.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion.