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New Retail Products

Ben & Jerry's, Chance the Rapper Join Forces for ‘Mint Chocolate Chance’ Flavor Supporting Youth Empowerment

MintChocChance.jpg
December 22, 2021

Chancelor Johnathan Bennett, known to millions around the world as Chance the Rapper, is taking a spin in the kitchen and bringing his wildest ice cream dreams to life – and to the masses – with a Ben & Jerry's flavor.

Mint Chocolate Chance has a cool mint base with fudgy chocolate brownies. It was inspired by Chance's own favorite concoction growing up, when he would add his mother's brownies to mint ice cream. The Ben & Jerry's version is available as both ice cream and a sunflower butter-based Non-Dairy dessert.

"I'm so excited to have my own flavor of ice cream with Ben & Jerry's. I grew up with their ice cream as a kid so getting to create a new flavor brought back a lot of great memories. It amazes me that no one thought to combine brownies and mint chocolate chip and I can't wait to share it with everyone," the Grammy winning artist and philanthropist said.

The irresistible flavor also does some good for the world, with a percentage of proceeds benefitting Chance the Rapper's five-year-old non-profit, SocialWorks. SocialWorks aims to empower youth through the arts, education and civic engagement with programming that focuses on education, mental health, homelessness and performing and literary arts. SocialWorks directly impacts thousands of young people yearly while inspiring creativity, building dreams and advocating for youth success in all its forms.

Mint Chocolate Chance will be released in the first quarter of 2022, retailing for $4.99 - $5.49.

About Ben & Jerry's
Ben & Jerry's is an aspiring social justice company that believes in a greater calling than simply making and selling the world's best ice cream. The company produces a wide variety of super-premium ice cream and Non-Dairy/vegan desserts using high-quality ingredients and lots of big chunks and swirls. As a certified B Corp, Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices via values-led sourcing initiatives when purchasing ingredients. Ben & Jerry's is distributed in over 35 countries in supermarkets, grocery stores, convenience stores, franchised Scoop Shops, and via on-demand delivery services. Ben & Jerry's, a Vermont corporation and wholly owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, a fair financial return, and addressing issues of social, racial, and environmental injustice around the globe. The Ben & Jerry's Foundation, guided by Ben & Jerry's employees, granted $3.4M in 2020 to support progressive, justice focused grassroots organizing around the country.

 

KEYWORDS: Ben & Jerry's ice cream

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