Trü Frü Plans for Growth in 2022
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Trü Frü, maker of chocolate-dipped frozen fruit snacks, has recently won multiple awards and is preparing for its biggest year yet.
At the 2021 National Confectioners Association’s Sweets and Snacks Expo, Trü Frü was awarded first place in both the Sweet Snack category and the Gourmet/Premium Candy categories. They were also awarded both gold and platinum Penguin 2021 Awards for Overall Marketing Campaign Manufacturer and Social Media Campaign by the National Frozen & Refrigerated Foods Association.
Incredibly, through a pandemic, supply chain bottlenecks, loss of harvests worldwide due to extreme climate events and labor shortages, the company experienced nearly 250% growth in 2021, ending the year with over 80,000 total distribution points.
With a 400% increase in production capacity, 2022 is looking even more promising, with Trü Frü hoping to immerse nearly one billion pieces of fruit in chocolate.
“Trü Frü has just scratched the surface of this indulgent brand’s potential,” said Brian NeVille, CEO. “Trü Frü has emerged as the holy grail of snacking for the future – no other snack is as equally indulgent as it is better for you.”
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