Colorado-based Mulay’s Sausage, a women-owned and family run premium sausage and meatball brand leading in the small-farm sourcing movement, experienced a year of unprecedented growth, driven in large part due to an expanded and diversified distribution footprint.
The brand anticipates doubling sales in 2022. In the past year Mulay’s entered into new relationships with Imperfect Foods, Costco, Compass-Eurest, Aramark and Harvest Table. With this added distribution, Mulay’s is now available in more than 40 states.
“Our growth during the past year speaks to the power of delivering products made responsibly and keeping respect for the animals, farmers and consumers our unwavering north star,” said Loree Mulay Weisman, Mulay’s founder, president and CEO. “Mulay's started with my Nana's recipe from Sicily, and we continue to make our products in Nana’s tradition, using only high quality, simple and sustainable ingredients, and never taking shortcuts.”
By the end of February, the brand will be available in KeHe locations nationwide. Additionally, Mulay’s has secured national distribution with Western Box through Harvest Foods and DOT. In particular, DOT will provide an opportunity for Mulay’s to substantially increase its food service offerings. Mulay’s products will also become available in many retailers east of the Mississippi for the first time as a result of its expanded footprint. In all, the brand anticipates distribution in more than 250 new doors by the third quarter of this year.
“Our growth strategy during the past year has focused on driving demand, as well as expanding to the East Coast,” Weisman said. “Thanks to our new retailer and distributor relationships, we will very soon have blanketed availability across the U.S., providing an opportunity for our quality, sustainable sausage and meatballs to reach a much larger consumer base.”
About Mulay’s Sausage
Mulay's best in class sausages & meatballs offer the "Better-for-You" solution to today’s consumer demands. Mulay’s sustainably sources crate-free Heritage pork and beef, guaranteeing farmers a living wage. Mulay’s is proud to be third party Certified Free From the “Big 9” Allergens, Gluten Free, Paleo, and Keto. Mulay’s continues to exceed customer expectations of sourcing and transparency with premium, simply delicious products. Certified Woman Owned and family run, Mulay’s was founded in Crested Butte, Colorado in 1990, and is now based in Longmont, Colorado.