Mary Emma Young has been appointed as the vice president of communications for the American Frozen Food Institute (AFFI).
In her new role, Young will lead AFFI’s integrated communications strategy, including media relations, social media, executive communications, crisis management, and web and internal communications to help advance the institute’s mission.
“I am pleased to welcome Mary Emma to the AFFI team,” said AFFI CEO Alison Bodor. “Sharing frozen food’s compelling story with policymakers, influencers, journalists and the entire frozen food chain is an essential part of our mission and in her new role Mary Emma will work with AFFI and its members to develop and execute an impactful communications strategy that informs and educates those key audiences about the benefits of frozen food.”
Prior to joining AFFI, Young served as senior director of communications and strategic planning at the Pet Food Institute. She also served as director of communications & marketing at CropLife America and was a senior account executive at the TheWadeGroup, Inc.
Young will report to the AFFI CEO. She begins her duties on March 28. She succeeds Adrienne Seiling, former AFFI vice president of strategic communications, who now serves as AFFI senior vice president of industry affairs and member services.
The American Frozen Food Institute is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors. AFFI advocates before legislative and regulatory entities on the industry’s behalf, serves as the voice for the industry and convenes industry leadership to create an environment where frozen foods are essential in a dynamic marketplace.