Bomb Pop, America's classic ice pop brand, has teamed up with innovative candy brand NERDS to develop the ultimate flavor mash-up: Bomb Pop NERDS. The sweet and tangy flavors of strawberry, watermelon and grape NERDS are all packed into one delicious, 3-flavors-in-1 ice pop that treats Bomb Pop and candy fans alike to the taste of NERDS in a frozen and iconic way that only Bomb Pop can deliver.
"Just like there are multiple flavors in every Bomb Pop, each Bomb Pop fan has a multitude of diverse passions," said Ryan Roznowski, senior brand manager of Bomb Pop. "We aim to celebrate that – being 'Not One Thing' - every time we breathe life into a new Bomb Pop. We're constantly inspired by our multidimensional fans, and that inspiration leads to magical things like our new Bomb Pop NERDS."
NERDS, the playful and fun-to-eat candy with a variety of delicious, crunchy, chewy and gummy options, is the latest partner to team up with the iconic water ice brand, joining a growing list of Bomb Pop collaborators including Crush Soda, Hawaiian Punch, Jolly Rancher and Warheads.
Bomb Pop NERDS is available nationwide at retailers including Walmart for a standard retail price of $3.99 for a box of 12 1.75-ounce Pops.
About Wells Enterprises
Wells Enterprises, Inc. is the largest privately held, family-owned ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells, the company is still proudly owned by the Wells family today. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny, lower-calorie Halo Top, the iconic Bomb Pop, and Blue Ribbon Classics. Wells employs more than 4,000 ice cream aficionados across the country. The company is headquartered in Iowa and operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York and a manufacturing facility in Henderson, Nevada.