Bomb Pop, WARHEADS Join Forces to Deliver Ultimate Sour Experience
Wells Enterprises, Inc. and Bomb Pop Wells Enterprises, Inc., the Le Mars, Iowa, makers of the Bomb Pop red-white-and-blue frozen treat, teamed up with Impact Confections, a Littleton, Colo., producer of WARHEADS, to launch what is said to be the ultimate sour experience.
Bomb Pop WARHEADS frozen treats come in Black Cherry, Green Apple and Blue Raspberry varieties.
"Sour is a really hot trend right now, especially among tweens," says Chad Stelter, brand manager for Bomb Pop. "We're excited to be working with a brand that resonates so well with our consumers. We're confident that when our consumers hear the word 'WARHEADS,' they'll instantly know the electrifying level of sourness they will get from enjoying these three new flavors wrapped up in one ice pop—a delivery only Bomb Pop can convey."
"As a brand that aims to deliver the ultimate sour experience, partnering with Bomb Pop is a perfect fit," says Andy Telatnik, director of marketing for Impact Confections. "We're always looking for opportunities to put our product in the hands of consumers, and we're confident that the Bomb Pop WARHEADS extreme sour frozen treat will be a big hit.”
Bomb Pop WARHEADS come in 12-packs and are available at retailers nationwide.