As consumer demand remains strong for convenient, healthy, and high-end restaurant-quality meals at home, Fresh Express, the brand leader in value added salads, announced three new offerings in its line of best-selling chopped salad kits: Twisted Caesar Lemon Caesar, Twisted Caesar Pesto Caesar and Mexican Style, and its newest crunchy blend, Butter Supreme.
“At Fresh Express, innovation is at the heart of everything we do – from seed selection to packaging technology to culinary development,” said Fabian Pereira, vice president of Marketing and Innovation at Fresh Express. “Whether consumers are looking for a quick and flavorful meal with our chopped kits or curating their favorite salad creation with one of our salad blends, we have more than 100 fresh and affordable salad varieties for every meal occasion.”
The four new offerings include:
- Twisted Caesar Lemon Caesar: crisp iceberg and green leaf lettuce, topped with crunchy Parmesan cheese crisps, dried cherries, and a well-balanced lemon white wine Caesar dressing.
- Twisted Caesar Pesto Caesar: a fresh blend of crisp iceberg and green leaf lettuce, tossed with crunchy garlic brioche croutons, parmesan cheese, and a creamy pesto Caesar dressing.
- Mexican Style: crisp iceberg and green leaf lettuce, slivered carrots, and shredded red cabbage garnished with roasted pumpkin seeds, cheddar cheese tortilla strips, crumbled cotija cheese, and a cheesy sweet tomatillo dressing.
- For consumers who prefer to create a salad using their favorite lettuce, toppings, and dressing Fresh Express Butter Supreme delivers crunch in every bite. Butter Supreme: a tasty and colorful blend of green butter lettuce, red butter lettuce, radicchio and baby chard is an excellent source of vitamin K and a good source of vitamin A.
The new Fresh Express Chopped Kits and Crunchy Blend have a suggested retail price of $3.99 and are available now in the refrigerated produce department at retailers nationwide, including Albertsons, Aldi, Food Lion, Giant Eagle and Walmart.
About Fresh Express
Fresh Express is the brand leader in Value Added Salads and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 100 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for both conventional and organic fresh produce. More than 14 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach and vegetables.
