Manischewitz, the leading kosher brand for over 130 years, proudly unveils a bold, fresh look and exciting new products just in time for Rosh Hashanah. With a focus on bringing families and friends together, the updated product line aims to reach a broader demographic, including younger and growing families.

As the Jewish New Year approaches, Rosh Hashanah and Yom Kippur inspire heartwarming meals and lasting memories. Rosh Hashanah, synonymous with joyous family feasts, is a time to share symbolic foods that convey hopes for a prosperous year ahead. This year, join Manischewitz to celebrate a ‘Happy New New New Year’—a celebration of the New Year, New Products, and a New Look.

The stars of your holiday table will be exciting new additions from the rebranded Manischewitz line. Venture into the frozen aisle, where you’ll discover delectable treats almost as good as Bubby makes them!

 The new Manischewitz lineup includes:

• Ready-to-Eat Frozen Matzo Balls – Offering a comforting “hug in a bowl.”
• Frozen Potato Knishes – Available in both classic and mini, best served with your favorite mustard.
• Frozen Ready-to-Eat Blintzes – Available in cheese, blueberry, and potato.
• Frozen Bakery items– Including fresh-tasting Challah, Chocolate Babka, Chocolate Rugelach, and Apricot and Raspberry Hamantaschen—just like Bubby’s but without the hours of preparation. Simply warm, serve, and enjoy the homemade flavor in minutes. 

 “We wish all of our consumers the sweetest holiday season,” said Shani Seidman, CMO of Kayco Kosher, the parent company of Manischewitz. “These delicious new products, along with our new look and feel, will make your New Year special, adding joy to any family celebration and enjoyment all year long.”

Manischewitz aims to make the kosher, and now the Frozen Kosher aisle, a destination for everyone, regardless of background or dietary practices. Manischewitz products are more than just food—they are an invitation to experience and participate in Jewish culture.

"Manischewitz is well-known among our loyal consumers, who purchase our products day in and day out,” said Seidman. “To update our cultural relevance with a younger Jewish audience, as well as a mainstream, culturally curious audience, we’ve refreshed our brand with an exciting new look and feel across our current and new product offerings for the New Year.”

With a legacy deeply rooted in Jewish tradition, Manischewitz is embarking on a journey to transcend the kosher aisle, inviting everyone to "Savor Our Tradition" and explore the culinary heritage of Jewish culture.

About The Manischewitz Brand  

Manischewitz's journey began in 1888 with a simple box of matzo. Today, the company continues that tradition while adapting to the tastes and dietary needs of the modern consumer. This rebrand represents a renewal of our commitment to quality, tradition, and inclusivity. Manischewitz offers a diverse product line spanning over 30 categories. Founded by Rabbi Dov Behr Manischewitz in a small bakery to make Passover matzo, the brand has grown to include iconic products like Tam Crackers, Chicken Soup, Macaroons, and Gefilte Fish. Today’s Manischewitz features Broths, Noodles, Potato Pancakes, Matzo Balls, and much more. Now part of New Jersey-based Kayco, Manischewitz remains a trusted name in kosher foods.