As the Jewish New Year approaches, families across the globe prepare to gather around festive tables, savor heartwarming meals, and share symbolic foods that convey hopes for health, happiness, and prosperity in the year ahead. 

New for this holiday season, Manischewitz Frozen Baked Goods (SRP $8.99) include classic recipes: Babka, Rugelach and Challah—fresh from the freezer, warm from the oven—bringing love, comfort, and tradition to every bite.

Manischewitz also debuted new Frozen Matzo Balls (SRP $5.99): Light, fluffy, and made from the classic recipe, these frozen matzo balls are ready in minutes—bringing the taste of homemade tradition to your soup pot without prep time. Perfect for both classic chicken soup or creative new dishes.

“As the New Year dawns, let these products and recipes illuminate your Rosh Hashanah table with a perfect blend of tradition and innovation,” said Shani Seidman, CMO of Kayco Kosher Food Brands. 

About The Manischewitz Brand 
Manischewitz journey began in 1888 with a simple box of matzo. Today, the company is proud to continue that tradition while adapting to the tastes and dietary needs of the modern consumer. This company recently updated its packaging  with a renewal of  commitment to quality, tradition, and inclusivity. The Manischewitz Brand offers a diverse product line of over 30 unique product categories. The iconic brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz. Success paved the way for introducing new products like Tam Tam Crackers, Chicken Soup, Macaroons, and Gefilte Fish. Today's Manischewitz offers Broths, Noodles, Potato Pancakes, and Matzo Balls. Manischewitz is matzo and so much more! The Manischewitz Brand is now part of New Jersey-based KAYCO, a family-owned company considered America's first name in kosher products.