This program will collaborate with universities, technology companies and other agri-centric companies on dedicated commercial farms that will pilot regenerative potato farming practices and emerging agriculture technologies.

Rite Stuff Foods processes the original Idaho potatoes to baked, filled potatoes, filled potato skins, potato wedges and potato pancakes, rollers and hearts for retailer, foodservice and restaurants.

Over half (55%) of Americans chose potatoes are their comfort food of choice, beating out other favorites like pizza (21%), macaroni and cheese (15%) and pasta (9%).

The $200 million state-of-the-art expansion will increase the company’s capacity to meet growing product demand.

The new plant will almost triple Cavendish Farms’ annual production capacity in Lethbridge to meet growing demand.

The expansion of fast food chains, combined with a rising population and urbanization remain the key factors buoying market growth.